PureView: Nokia teases at more innovation to come

The team at Nokia has published a new blog post detailing a cursory overlook of PureView imaging technology and what's to come in 2022. Jeppe Christensen reminds us how it all began in 2004 with the ane megapixel camera inside the Nokia 7610, but it's 2022 which has stood out for the company regarding its photography capabilities and engineering science.

Nokia unveiled the PureView 808 back at Mobile World Congress in 2022, which amazed consumers and the media with the 41MP shooter that was stuck on the rear of the handset. The Lumia 920 Windows Phone and so took over with the application of PureView engineering science to solve the event of taking low-light photos.

Juha Alakarhu, head of imaging technologies of Nokia, had the following to say on the future of PureView:

"I retrieve it'southward important to underscore that PureView doesn't hateful whatever specific engineering. It's the latest and greatest in imaging. When you lot buy a Nokia phone with PureView, y'all are getting our highest quality imaging innovation. Nokia 808 PureView solved the problem of zooming and sharpness, and for Nokia Lumia 920, information technology was low light."

Juha believes there are many challenges ahead with problems that still need to be solved. He continues to explain that imaging is subjective and offers a quick insight into the hereafter by revealing the company will exist driving innovation in central areas to deepen and enrich the overall experience. Unfortunately, he couldn't reveal specifics (for obvious reasons), simply at least nosotros can expect much more to come from Nokia.

"We're looking at imaging holistically, from optics to display, and working on all of those to improve. It'south very complicated, and the trick is to make all these building blocks work well together," says Juha. "But it's not but purely hardware innovation. You demand to go the software to work as well. That'southward the real dazzler — that's what makes a truly amazing solution."

Alakarhu moves onto the collaboration betwixt the hardware and software teams, which he feels is key to the quality of innovation and improvements applied past the company in its products. Then what'south the major effect Alakarhu wishes to be solved?

"I'd beloved to go far super easy to become great photos every single time," he tells us. "You should exist able to give your phone to a iii-year former and still capture amazing photos, similar with a big DSLR photographic camera."

Nokia has managed to achieve something special with the Lumia 920. The imaging and video capture capabilities of the hardware (likewise as software) is nothing short of remarkable - especially when the smartphone is used in low light environments. While there are teething issues (as is the case with all engineering science), with the squad focused heavily on continuing the lead of innovation in camera phone technology, we're excited by the hereafter.

To close off, the company plans to requite away x Nokia PowerUp Speakers this week. All that'due south required to exist in with the opportunity is to ship out a tweet with the #NokiaPoweredMeUp hashtag

Source: Nokia

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